Do you want to outperform your competitors when it comes to closing your event leads? So do we. But, do you have what it takes to clinch the deal?
If you are new to the scene, or have seen a recent stagnation in the number of bookings, fret not. Here are some tips to gain a competitive edge over your competitors, and get event bookings on your space!
#1 KNOW YOUR SPACE WELL
Here are some questions to get you going:
- What kind of space do you own? A restaurant, a private estate, or a humble café? What is your differentiating factor?
- What are your strengths and weaknesses? Think about the amenities and services you offer, the size and ambience of your space, and your location.
- How many similar spaces are there in your country? How many of them are located in your vicinity? What are their strengths and weaknesses?
Having a strong awareness of the strengths and limitations of your space, what you can offer and knowing your competition can help you better target your clients, which is our second tip!
#2 KNOW YOUR CLIENTS WELL
In order for a marketing strategy to be successful, you first need to know your consumers. To start, you can look at the people who book your venue for events, the type of events, and the amenities or services required to carry out the event. With that information, you can tailor your quotations or amenities offered accordingly, so as to provide a better venue to attract more clients in the future! Being flexible pays off in the long run.
#3 HAVE A CLEAR AND CONCISE DESCRIPTION
Firstly, make sure the description is accurate! Secondly, keep the description succinct and clear. Clients searching for venues do not have time to read an entire page about your venue, and they certainly will not spare the time to. We recommend a 300 to 400-word sweet write up, highlighting key unique features of your venue, and offering examples of events that can be organized in your space.
#4 USE WIDE-ANGLE & HIGH-QUALITY PHOTOS
A picture is worth a thousand words, and in today’s day-and-age, visual content is everything. In fact, content with relevant images get 94% more views than content without relevant images! (Source)
Here are 3 quick tips for the perfect venue photo:
a. Always use wide-angle photos for your venue. We promise, it will appear far more attractive.
b. Highlight your key features! If you have a unique offering such as a private pool, or alfresco dining seats, flaunt them.
c. If you have a specific market segment you want to target, set up venue props appealing to them for the photos. For instance, if you wish to attract more birthday venue bookings, have some balloons and party hats around to better help your clients visualize their event.
#5 ENGAGE THE AUDIENCE WITH VIDEOS
“If a picture is worth a thousand words, a video is… priceless.” – Neil Patel
We have to agree. High quality photos are great to garnering interest in your gorgeous space, but videos are really powerful. In fact, real estate listings with videos receive 403% more inquiries than those without videos. (Source)[youtube https://www.youtube.com/watch?v=Mnmb9uKmPRw]
For more, visit our Youtube channel.
#6 BE PREPARED TO HANDLE EVENT ENQUIRIES
Now that you have got everything ready, here’s the final and most important part you have to master: Handling event enquiries. Always be reactive in responding to queries, or you just might lose the lead.
We genuinely care about the way you market your venue on our platforms, and have an in-house production team to help you come up with a theme and story for each unique venue. For more information, visit our website at www.venuerific.com/sg.
Venuerific as Asia’s largest event venue marketplace with clients in Singapore, Hong Kong, Malaysia, Philippines, and Indonesia. We are a young and dynamic team that loves introducing people to all manner of amazing, trendy, beautiful and professional venues, while being committed to help our clients clinch deals.