3 Key Lessons for Hybrid Events
Firdaus from Mice Neurol continues to explain the 3 key lessons he learned from organising one of the largest hybrid conferences in 2021, the World Cities Summit 2021.
Interaction, Interaction, Interaction!
The success in hybrid events comes from the interplay between physical & virtual. We need to provide the audience with the ability to interact physically and virtually seamlessly. Interaction itself comes from a few different aspects such as consistency, perceivability, learnability, predictability, and feedback.
People are Fussy About Agenda
It is crucial to share a precise schedule of the event to your audience and make sure to follow it through. People’s behaviours during physical and virtual events are different. During online or hybrid events, people will most likely only attend specific sessions that they’re interested in. With a published event agenda, the audience are most likely to have an expectation on what’s coming, prepared a question, and ready to engage.
Engineering Engagement from Ground Up
There’s a multiple layer in achieving successful engagement, starting with the interface, data/content, to the tech side. Hybrid events are all about an integration of experiences. It is not merely an event with a separated physical and online participation. With the right preparation, event organisers can create an Integrated Hybrid Events that have physical participation combined with virtual ones.
Why Use TikTok for Events?
TikTok is considered a new player when it comes to social media platforms. However, Robert pointed out many reasons why TikTok is a great platform for promoting events and why is it the events industry’s emerging trends. Right now, TikTok has a significantly higher engagement level than any other social media platform. With 35 minustes per day, TikTok is the number one social media platforms with the most average time spent per day by US adult users. In Singapore, the average time spent on TikTok by adults is around 70 minutes.
Moreover, TikTok also has an advantage when it comes to funnel-ad solutions. What TikTok does is drive awareness for your content as the first step. They do it by focusing on increasing the number of reach or home many times the video shows on For You page. After that, it will show your content towards a more targeted audience. Lastly, TikTok will help you to add a call to action tool with their features such as Display Cards, Voting Stickers, and many more.
For targeting, TikTok has a robust range of targeting options to align our event with the right intended audience. What’s interesting is that the cost of advertising on TikTok can be 4 times cheaper than other leading social media ad networks. Depending on the number of targeting options selected, the CPM (Cost per Thousand) in Singapore can be as low as SGD $2.50.
TikTok Creator Marketplace
TikTok Creator Marketplace is a collaboration platform that gives the opportunity for brands and creators to connect. With this, creators can collaborate with brands on both paid and reward-based campaigns. This platform allows brands to work with multiple creators for a campaign. However, it is important to avoid making repeated content across the creators. Last but not least, Make sure the creators can translate our brief into their own branding, personality, and style to make a unique content that resonates with their audience.
The key learnings from Venuerific’s “Emerging Trends for Events Industry in 2022” are going to help organisers in promoting their events for pre, during, and post events. Corporate event organisers could implement these data and insights in order to achieve the most out of their product launch, corporate seminars, training, and many other events. Stay tuned on Venuerific’s social media for upcoming insightful events!
